The media opportunities at E-City have exploded to become an attractive tool of communication for advertisers who get a massive reach and a tremendous recall of their brand. The business can be segregated into two broad areas:
Fun Cinemas and Talkie Town: With 76 screens in 17 cities, an advertiser reaches a captive audience of 10 million potential customers per year. Through this medium an advertisers can easily get the correct target group based on the type of the movie locally and nationwide.
E-City Digital Cinemas: With a total of 300 single screens spread over more then 160 cities in Tier I, II and III cities and 25 million footfalls annually. This uncluttered medium is ideal for geographic targeting for captive and receptive audience.
Fun Cinemas and Talkie Town: An advertiser can also reach his target audience by branding the concession (F&B section), put up a kiosk, distribute handouts, opt for box office or lobby branding, occupy posters boxes or initiate interactive below-the-line activities.
Fun Republic Malls: With 10 million footfalls annually, advertising in malls provide an excellent opportunity to target consumers near the point of sale. Mallscapes are the primary format for advertising in a mall followed by Wallscapes, Mall Kiosks, Plasma Displays, Dropdowns and Banners at anchor stores, escalators, food courts and other high traffic areas.
With the mall and multiplex culture taking over the Indian market and with more than 400 operational malls today, the branding opportunity is set to grow exponentially, re-defining its contribution in a brand media mix. Theses centers have very high footfalls and almost redefining the habits of the consumers. Today fun, food, films and fashion have become a pertinent and a potent mixture to attract discerning consumers who want their needs to be met under one single roof. By this way, malls and multiplex becomes one of the key media tool to promote ones brand. E-City Media, the only media solution brand which has a strong presence in all the three verticals (Multiplex/Single Screens/Malls) through well recognized brands like Fun Cinemas, Talkie Town,
E-City Digital and Fun Republic can provide their partners/advertisers attractive packages of three different products catering to different audience and interactivity.