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| FUN MULTIPLEX PVT. LTD |
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One of the premier cinema chains in India, Fun Cinemas has a Pan-India footprint covering 81 screens across 19 cities. FMPL garners about 10% of market share among all multiplexes despite the huge growth in the category with numerous new players.
What sets the company apart is its unique marketing focus of delivering ongoing value to its patrons. This value is delivered through many initiatives, most significant being its loyalty program – Fun Rewards. As much as 20% of the total footfall comes from the loyalty patrons making it the most successful and the largest loyalty program in the Indian cinema industry.
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| Talkie Town - the value brand |
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The advent of the multiplex over the last decade has changed the film industry by generating greater returns for the producer, distributor, exhibitor as well as the government. The better movie-watching experience has clearly played its part. However, over 11,000 single screens in the country are still influenced by the traditional ways of working making the single-screen model unattractive for new investment. However, there still exists an opportunity to upgrade the lagging single-screen infrastructure considering the sheer population of such properties.
Single screens, if upgraded collect higher at the box office and Talkie Town in Hyderabad, is offering just that – Multiplex Experience, Single-Screen Price.
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