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| Talkie Town Roll Out plans 250 value cinema screens by 2011
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Today, on average, the 600 multiplex screens contribute to almost 10-15%% of the all language theatrical collections; however, the multiplex screens have gained greater importance as far as the Hindi film business is concerned. But, the remaining 12,000 – 13,000 single screens in the country are still influenced by the traditional ways of working and no investments have been made to disturb the inertia.
Above all, the industry players need to realize that a better environment can lead to enhanced revenues for a multiplex. Similarly, single screens, if upgraded would collect higher at the box office.
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Hence, whilst appraising the E-City Venture’s exhibition strategy, it was realized there is a need to focus on the single screens refurbishment since 90% market still exist there. Hence, our value brand, Talkie Town, would endeavour to tap the potential and roll out 250 value screens in Tier II & Tier III cities by the end 2011, thereby taking the modern, cinema viewing experience to a clan of aspiring audience who is ready to appreciate better value for every rupee spent.
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