The Indian media and entertainment industry is one of the fastest growing sector in India. In quest of gaining a deep understanding of consumers, Fun Cinemas has commissioned a Quantitative Research through IMRB – International.

The objective of the study was to understand the consumption patters of consumers visiting multiplexes in metros and non-metros and also to derive multiplex brand rankings of existing brands. The research indicates that the proliferation of multiplexes has brought fantastic powers in the hands of people and consumers have developed strong expectation and preferences.

India today is currently facing the world’s most dynamic combination, of highly informed and demanding consumers.

Fun Cinemas is the first multiplex brand that has initiated a Qualitative Research through IMRB-PQR to understand more about consumer behaviour trends in the cinema exhibition space.

With the help of this research, we have prepared a whitepaper which will help gauge consumer preference and expectations. The learning’s would help the industry transition to Gen-next Cinemas.